Obviously Indy 4 is a merchandising tsunami and I'm jonesing (pun painfully intended) to start collecting the new action figures.
I have to applaud Hasbro. On their Indiana Jones toy website kids can click on the little plastic relics from Indy's archeology adventures and go to National Geographic's website learning about the true history and legends of the items.
Sure, it's all cross promotion but I like the extra effort to help kid's gain actual knowledge while they stuff chow down on Indy themed M&M's and Burger King food.
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